Building Your Brand: The Power of Owning Your Platform vs. Social Media

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On social media, having followers and likes is great, but have you ever considered the quality of that data? How many of those followers are genuinely interested in purchasing your products? Keep in mind that your data is at the mercy of social media algorithms, which can change at any time, potentially impacting your reach and sales.

The Power of Having Your Own Platform:

  • Ownership: When you own your platform, like a blog or a website, you have total control over your content and how it’s presented. You’re not subject to the changing algorithms or policies of social media platforms.
  • Consistency: You can establish a consistent brand image and user experience. Your platform is always there and looks the way you want it to, unlike social media sites which can change how your content is displayed.
  • Monetization: You have more options for making money, such as ads, subscription services, or selling products directly. You aren’t limited to the monetization options that social media platforms provide.
  • Data Control: You have better control over your user data, which can be critical for analytics and targeted marketing. You can collect data directly from your users without relying on third-party platforms.

Pros of Social Media:

  • Audience Reach: Platforms like Instagram have a massive user base, so it’s easier to reach a large audience quickly.
  • Engagement: Social media allows for real-time interactions with followers, creating opportunities for building relationships and engaging with your audience.
  • Viral Potential: Content can go viral on social media, offering the chance for exponential exposure and growth.
  • Easy Access: Social media platforms are user-friendly, making it easy for anyone to start sharing content and gaining followers.

Cons of Social Media:

  • Algorithm Dependence: Your visibility on social media is heavily dependent on algorithms that you have no control over. Changes in these algorithms can significantly impact your reach.
  • Limited Control: You don’t own your content on social media platforms. They can take it down or change how it’s displayed without your consent.
  • Distractions: Social media is filled with distractions. Competing content can make it hard to capture and keep attention.
  • Data Privacy: Users often have to give up a lot of personal data, which can be used in ways they might not be comfortable with.

By having your own platform, like a website or a blog, you can leverage the stability and control that comes with it while still using social media to drive traffic to your platform. For instance, you can share snippets or highlights on Instagram to attract followers to your own site where they can find more in-depth content and services.

When was the last time you sold an item?

How often was it bumped up?

Are you aware that social platforms dictate the sale of your items, posing a risk to the public?

Even after believing we had deactivated our Facebook account in 2015, we were compelled to return and remove information we preferred to keep private. Moreover, it’s impossible to delete your name or use a celebrity’s name. It’s quite disheartening, isn’t it?

Steve recently returned to Facebook after an 8-year hiatus. He searched online and chatted with GPT about how to deactivate his profile. Unfortunately, he discovered that there’s no way to fully deactivate it. So, he decided to create a new account under the name ‘Jeff B Bezos’ and deleted all his personal information. It’s a sobering truth that Facebook retains everyone’s records and data.” 📱🔍🔒

The count on this page was 160 11-19-24

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